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Thursday 7 July 2011

It's People Power What Done It


The NoW scandal that has been happening all week has finally resulted in NoW closing and stopping production on Sunday 10th July.

168 years of history has come to a dramatic end but the potential fall out of the NoW acts and accusations of phone hacking will continue, and rightly so, until the responsible people are punished accordingly.

NoW has always been a popular Sunday newspaper, and has in the past been responsible for harnessing the power of the people to change laws, with Rebekah Brooks personally pushing for Sara’s Law, yet it seems that people power has turned on the NoW to ensure that it has finally accepted its wrongdoings.

The NoW was one of the first newspapers to sponsor sport, it has most recently broken the story of corruption in the Pakistan cricket team, and has had a very high reading ratings every Sunday since it was first published nearly 170 years ago.

There have been in the past few days outrage by fellow journalists, politicians, and the general public about the phone hacking scandal surrounding the end of publication of the NoW, most notably with a Commons debate which lasted over 3 hours, and with online campaigns by organisations such as Aavaz to stop Rupert Murdoch’s takeover of BSkyB.

People power is an important factor to include when understanding why the NoW finally crumbled, as once the public displayed it’s outrage via social networking sites such as Twitter, advertisers realised that they did not want to be associated with an organisation that has caused such outrage across the UK and also globally. A newspaper with no advertisers cannot survive, and as the traditional version of newspapers in a printed form has in recent years been struggling to survive, with many newspapers creating online versions of the newspaper through subscription only, the decision to remove advertising from NoW papers by giant corporations such as NPower and Asda made the decision to close NoW pretty much inevitable.

NoW has had an impact on the British public for many years, with iconic headlines and some cases of respected investigative journalism, and although there are rumours that the Sun will now become a 7 day newspaper to help counteract the fall of NoW, the NoW will be noticeably gone for good.

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